This control plane turns VWO-flavored experiment and review data into one buyer-readable surface: missing targeting evidence, holdout integrity drift, release blockers, and the exact packet sequence needed before a pricing test, homepage experiment, or onboarding gate goes wide.
| Lane | Owner | Focus | Status | Findings | Next action |
|---|---|---|---|---|---|
| Targeting evidence lane Missing targeting evidence is the fastest way to turn an experiment into a customer-trust and data-quality problem. |
Growth Engineering | Eligibility proof, exclusions, and traffic allocation posture | RED | 4 | Reconcile the targeting ledger and close the missing evidence packet. |
| Holdout integrity lane Holdout posture is partially healthy, but one packet is still open against a sensitive pricing experiment. |
RevOps Governance | Control groups, exclusions, and ramp hygiene | YELLOW | 5 | Collapse duplicate holdout rules into one release-safe evidence packet. |
| Release lane Release posture is degraded for the onboarding test because QA and rollback proof are not fully locked. |
MarTech Operations | QA readiness, rollback posture, and rollout safety | RED | 3 | Restore the rollout guardrail before release. |
| Measurement lane Measurement evidence exists, but some exception packets still depend on manual coordination. |
Analytics + Attribution | Primary metrics, holdout trust, and revenue proof | YELLOW | 2 | Assign the remaining high-severity packet and validate the metric path. |