Wave 20 · Workforce, Internal Comms, And Growth Ops VWO experiment-governance proof Synthetic experiment + packet exports

Experiments that stay release-safe.

This control plane turns VWO-flavored experiment and review data into one buyer-readable surface: missing targeting evidence, holdout integrity drift, release blockers, and the exact packet sequence needed before a pricing test, homepage experiment, or onboarding gate goes wide.

Overview Experiment Lane Guardrail Gaps Release Posture Verification Docs

Commercial Front Door

Growth Ops evidence for experimentation, RevOps, analytics, and release teams.
Audit-safe visibility into missing targeting proof, stale holdout evidence, measurement drift, and rollout posture without exposing live customer records.

Proof Layer

Offline analyzer + CLI + dashboard surface.
This repo reads experiment and review snapshots and turns them into lane, gap, and release packets operators can actually use.

Why it matters

Recruiters looking for VWO / experimentation / Growth Ops / holdout governance / rollout operations should see real operator work: targeting evidence, holdout posture, measurement proof, and owner-safe escalation.

Guardrail Gaps

severity · owner · packet

Gap	Owner	Subject	Principal	Message
high experiment-governance-gap	Growth Engineering	Pricing page CTA test EXP-104 VWO + Snowflake	—	Pricing page CTA test still has open evidence debt against the pricing-rollout packet packet.
high experiment-governance-gap	MarTech Operations	Onboarding offer gate EXP-318 VWO + Klaviyo	—	Onboarding offer gate still has open evidence debt against the onboarding-gate packet packet.
high missing-targeting-proof	Growth Engineering	Pricing page CTA test TargetingEvidence Traffic eligibility proof	pricing-targeting	Targeting evidence still does not reconcile traffic eligibility with the paid-acquisition audience export.
high stale-open-packet	Growth Engineering	TargetingEvidence Traffic eligibility proof	pricing-targeting	TargetingEvidence evidence has been open longer than the experiment-governance review SLA.
high missing-release-readiness	MarTech Operations	Onboarding offer gate ReleaseReadiness Rollout readiness	onboarding-release	Release safeguards are incomplete for the onboarding gate; the test could ship before the latest QA and rollback evidence are locked.
high stale-open-packet	MarTech Operations	ReleaseReadiness Rollout readiness	onboarding-release	ReleaseReadiness evidence has been open longer than the experiment-governance review SLA.
high missing-measurement-proof	Analytics + Attribution	Onboarding offer gate MeasurementConfig Primary metric and holdout chain	onboarding-measurement	The onboarding experiment still lacks one owner-safe measurement chain for holdout logic and downstream revenue proof.
high high-severity-unassigned	Experimentation Operations	MeasurementConfig Primary metric and holdout chain	—	A high-severity experiment-governance packet is still unassigned.
high stale-open-packet	Experimentation Operations	MeasurementConfig Primary metric and holdout chain	onboarding-measurement	MeasurementConfig evidence has been open longer than the experiment-governance review SLA.
medium workflow-gap	Growth Engineering	Pricing page CTA test EXP-104 VWO + Snowflake	—	Owner-safe routing is degraded; targeting, holdout, release, and measurement review are still split across teams.
medium missing-targeting-proof	MarTech Operations	Onboarding offer gate EXP-318 VWO + Klaviyo	—	The experiment is still in exception mode but does not currently show a clean targeting-evidence packet in the review queue.
medium workflow-gap	MarTech Operations	Onboarding offer gate EXP-318 VWO + Klaviyo	—	Owner-safe routing is degraded; targeting, holdout, release, and measurement review are still split across teams.
medium missing-holdout-integrity	RevOps Governance	Pricing page CTA test HoldoutIntegrity Control-group integrity	pricing-holdout	The experiment still lacks one consolidated holdout artifact for the excluded traffic slice and ramp logic.
medium stale-open-packet	RevOps Governance	HoldoutIntegrity Control-group integrity	pricing-holdout	HoldoutIntegrity evidence has been open longer than the experiment-governance review SLA.